As SXSW kicks off its 40th edition in Austin, Texas, writer/director Boots Riley kicked off the 2026 film and television festival with a surreal, hyperpop love letter to creatives living under capitalism.
In I Love Boosters, Corvette (Keke Palmer), Sade (Naomi Ackie) and Mariah (Taylour Paige) squat in an abandoned chicken restaurant while they make a living by stealing designer goods and reselling them around the Bay Area, quickly becoming a thorn in the side of fashion mogul Christie Smith (Demi Moore).
When Christie calls out the “low class urban bitches” and steals one of Corvette’s designs, they plot to boost the designer’s entire inventory, which sparks a movement among retail and factory workers.
Riley knocks it out of the park with another absurdist, stylized take on modern society, as Palmer’s performance grounds his writing to its real-world implications, perfectly complimented by Ackie and Paige as a
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