MacBook Neo Launches Apple Into a Cooler Era (With a Mascot?)

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Seven new products landed at Apple stores this week, but all the attention is on the $600 MacBook Neo. The 13-inch machine, which comes in shades of yellow, blue and pink, is the cheapest laptop the company has made, and reviews around the web are raving about its performance. 

At 8 a.m. Wednesday morning, I picked up the new “blush” Neo at Apple’s Fifth Avenue store. Pink was also the choice model for the two other early bird customers I met (who both got the discounted student rate, which starts at $500). 

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In this week’s episode of One More Thing, which you can watch embedded above, I bring you along with me to Neo’s launch day. Along with my first impressions, I dive into why this laptop will be so disruptive. (One CEO called the Neo a “shock” to the PC industry.) 

But something else feels different. There’s a fresh attitude in Apple’s

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