
NBCUniversal’s Peacock is debuting a suite of new products geared toward mobile users, emphasizing the vertical nature of smartphones in a bid to grow engagement with its streaming platform.
Before you watch what happens live on Bravo, you will be able to have an AI-generated avatar of Andy Cohen explain what already happened in the world of the Real Housewives; Sports fans will be able to watch live NBA games, using AI-powered tech that controls the view with vertical video in mind; and Peacock is planning a significant expansion of games on its platform, bringing IP-driven fare like a new Law & Order mobile game, as well as a playable version of Jeopardy! to its offering.
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The expansion of vertical and interactive content comes as Peacock attempts to capture more audience time from its 44 million or so subscribers.
“Most people
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