We hate to say we told you so, but … we told you so. On Friday, Amazon fulfilled The Streamable’s October prediction that it would soon raise prices on its streaming service Prime Video. The company announced that it will be relaunching its ad-free plan with new features, a new name, and — to the bane of subscribers — a higher monthly price.
Key Details: Upgrade: Prime Video without ads is now Prime Video Ultra, and comes with new features. Price increase: Customers will now have to pay an additional $5 per month for ad-free Prime Video with a Prime subscription. Not for you: Viewers will now have to upgrade to Prime Video Ultra to watch in 4K. 
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The makeover of Prime Video without ads will see it given a new name: Prime Video Ultra. The upgrade comes with additional features as compared
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