Amazon to Increase the Price of Ad-Free Prime Video Streaming

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Amazon on Friday announced Prime Video Ultra, a subscription that replaces its existing ad-free offering in the US, starting on April 10. The subscription is $5 per month and removes commercials for customers who have the default, ad-supported version of Prime Video through a standalone subscription or Prime membership.

Existing ad-free customers who pay an extra $3 per month to stream without ads will become Ultra subscribers and pay $2 more in April but gain “advanced viewing features,” according to an email from Amazon obtained by CNET. These added features include:

4K UHD video100 downloads (increased from 25)Five simultaneous streams (increased from three)

The default version of Prime Video will offer 50 downloads and four concurrent streams, according to an Amazon blog post. A Prime Video standalone subscription costs $9 a month, and a Prime membership that includes a Prime Video benefit costs $15 a month or $139 a year. If you get Prime

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