Matt Upshaw, the current CEO of Broadway ad and marketing agency Serino Coyne, announced today that he has assumed independent ownership of the company.
The entity will retain its original name as it moves next month into a newly custom-designed suite of offices located at 1450 Broadway in Times Square. The agency will retain all of its executives, staff and associates.
Upshaw began his tenure at Serino Coyne in 2007 as a freshman Assistant Account Executive, advancing through a series of promotions to roles that included Vice President, Account Management and Insights (2015), Managing Director (2018) and ultimately Chief Executive Officer (2019).
Under Upshaw’s leadership, the agency said it has sharpened an audience-first strategy and deepened “its commitment to crafting campaigns built on empathy, insight, and creative excellence.”
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Serino Coyne’s transition to private ownership under Upshaw follows its
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