Nielsen’s The Gauge report is a reliable, easy-to-read snapshot of how people are consuming their TV each month. In January 2026, the report showed that streaming services accounted for 47% of all TV watched, while cable and broadcast combined to make up less than 43%. Streamers have grown accustomed to their time at the top, which is why they’ve been hesitant to allow Nielsen to go forward with the March report, which will offer details on viewing in February 2026. New data will show streamers with less viewership, and those platforms aren’t eager for the data to become public without more context.
Key Details: Not yet: Nielsen has delayed the next release of The Gauge report. Stop the count: Streamers are wary about the downturn in streaming viewership that the report will show. New formula: Nielsen is using new research in its methodology for measuring streaming views.
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