Audiences got an ample serving of Forbidden Fruits during the movie’s SXSW world premiere on Monday, marking director Meredith Alloway‘s unhinged camp feature debut.
Co-written by Alloway and Lily Houghton, based on the latter’s 2019 play Of the woman came the beginning of sin, and through her we all die, the movie stars Lili Reinhart as retail employee Apple, who operates an after-hours femme witchy cult in the upscale mall store Free Eden.
With her stylish minions Cherry (Victoria Pedretti) and Fig (Alexandra Shipp), they take in new girl Pumpkin (Lola Tung) as the fourth and final member of their coven, with each fruit representing a different season of the retail cycle.
Pedretti stands out as squeaky-voiced Cherry, a boy-crazy former rich girl with a bad case of Main Character Syndrome and very little self-awareness. Shipp’s Fig is an astrophysics grad, who’s too smart for her
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