The 2026 FIFA World Cup has soccer (sorry, football) fans the world over giddy with anticipation, and the tournament will be more accessible than ever before. Thanks to a new deal between FIFA and YouTube, the free video hosting platform will stream a wide variety of exclusive World Cup content, including select live matches from the World Cup’s TV partners.
Key Details: United front: YouTube and FIFA have announced an “innovative partnership” ahead of the 2026 World Cup. Full matches: Media partners of the World Cup will be allowed to stream complete matches on their YouTube channels. Creator opportunities: YouTube creators will play a huge role in driving new viewers to FIFA content. 
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The most attractive facet of the deal between YouTube and FIFA for fans will be YouTube’s ability to stream select World Cup matches live, in full, at no cost. Which
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