Sony and Marvel Studios’ trailer for Spider-Man: Brand New Day closed 718.6 million views in its first 24 hours, making it hands down the most viewed trailer in movie history. This is all before the pic’s release date July 31.
The Brand New Day trailer surpassed Deadpool & Wolverine’s 24-hour benchmark in just eight hours with a remarkable 373 million views. Deadpool & Wolverine had 373M worldwide views.
The Spider-Man: Brand New Day trailer also surpassed the 24-hour record set by Grand Theft Auto VI (475 million views), which was previously billed as the biggest video launch of all time upon its 2025 release. The trailer for Spider-Man: No Way Home — which went on to earn $1.9 billion at the global box office in 2021 — generated 355.5 million views in its first 24 hours.
After the record-breaking $1.9 billion global success of Spider-Man: No Way Home, Spider-Man: Brand New Day marks a new
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