This past week, Nvidia unveiled its new graphics upscaling technology, DLSS 5, with a new feature that gave in-game character models AI makeovers. Their drastically different appearances, which made them look like the “yassified” style popular in cheap mobile games, drew a public backlash — not just out of revulsion for their appearance, but because it would change the work that game developers labored over without their input.
Gamers are rebelling over the use of generative AI in the games they play, especially when it isn’t disclosed. That makes it tricky to use, whether to whip up code and art while making games or in player-facing materials like generating nonplayer character dialogue in real time in response to your choices.
Back in January, planners for the Game Developers Conference released their annual state of the games industry report for 2026, in which 52% of respondents reported that generative AI was used at their company, though
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