Walmart and Vizio are lifting the curtain on their strategy as a newly unified sales platform.
At a NewFronts presentation Monday in New York, the first fully integrated one since Walmart closed its $2.3 billion acquisition of Vizio in December 2024, the companies introduced new integrations, branded content and connected-TV metrics. (Last year, the merger partners teased their expanded capabilities during a NewFronts pitch, stressing the importance of “learning from one another.”)
NBA great Shaquille O’Neal, described as a “Walmart superfan,” was scheduled to appear onstage at this year’s event for a “fireside chat.”
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The Walmart-Vizio deal has brought together one of the top smart-TV makers with a retail giant. Walmart is looking to leverage its weekly interactions with 150 million U.S. customers online and in its stores to help Vizio deliver more potent outcomes for advertisers. A large
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