Hallmark Pushes Further Into Experiential With Live Tour

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Hallmark is taking its show on the road.

The cable TV brand and holiday stalwart is launching a multi-city tour called Hallmark Stars Live with some of the recurring stars of its films and shows. Attendees will get a peek behind-the-scenes of what goes into making a Hallmark movie, A&A opportunities and games for an unscripted experience.

Nikki DeLoach (A Grand Ole Opry Christmas) will host the tour, with a number of other movie stalwarts set to participate, including Andrew Walker (She’s Making a List), Ashley Williams (An Alpine Holiday), Jonathan Bennett (A Keller Family Christmas), Kimberley Sustad (Merry Christmas, Ted Cooper!), Paul Campbell (Three Wisest Men), and Tamera Mowry-Housley (Tidings for the Season).

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The tour will run July 22-Aug. 2, through the northeast and midwest, with stops in New Jersey, Connecticut, Rhode Island, New York, Pennsylvania, Ohio, Michigan, Illinois and Nebraska.

Gershiwn Entertainment is producing the event with Hallmark,

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