Welcome to Rendering, a Deadline column reporting at the intersection of AI and showbiz. Rendering examines how artificial intelligence is disrupting the entertainment industry, taking you inside key battlegrounds and spotlighting change makers wielding the technology for good and ill. Got a story about AI? Rendering wants to hear from you: jkanter@deadline.com.
The old Silicon Valley cliché, coined by Mark Zuckerberg, is that you move fast and break things. OpenAI sure did that with Sora. In six short months, Sora 2 broke the internet with its startling virality. It broke copyright protections. And now, the app is just broken after Sam Altman’s tech titan dramatically beat a retreat from generative video.
Along the way, OpenAI did try to fix at least one thing: Its relationship with Hollywood. The company signed a groundbreaking $1 billion deal with Disney, which smoothed out content theft disputes by allowing Sora access to the Mouse House’s iconic characters, including
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