ASUS is preparing to significantly increase the prices of its PCs, with new reports suggesting that the hikes could be steeper than initially expected. The move comes amid growing pressure across the global hardware industry, driven by rising component costs and ongoing supply constraints.
Price Hikes Could Reach Up To 30%
According to this report, ASUS is planning to raise PC prices by 25% to 30% starting in the second quarter of 2026, making it one of the most aggressive pricing shifts seen in recent years.
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The announcement was made by a senior ASUS executive during a recent product event, where the company highlighted the increasing difficulty of maintaining margins under current market conditions. While the initial adjustments are expected to affect Taiwan first, industry analysts believe the impact could extend globally over time.
Supply Chain Pressure Driving Costs Higher
The primary factor behind the
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