Foldable phones are picking up steam, at least in North America, according to new data from Counterpoint Research. In 2025, shipments of foldable smartphones in the region grew 28% year over year, and they’re expected to grow by more than 20% annually in 2026.
The rise in foldable phone shipments last year was largely driven by “intensifying competition and broader product availability” from key manufacturers, Counterpoint Research said in a release. “In 2025, more competitive pricing, stronger carrier promotions and improved retail visibility helped expand the addressable market beyond early adopters.”
Despite their growing popularity, foldable phones remain a niche segment of the smartphone industry. Their novel design can be alluring to tech enthusiasts or anyone who’s tired of boring slab phones, but it can also be a hindrance to people who want something predictable and straightforward.
Prices can also be prohibitive, with phones like the book-style Samsung Galaxy Z Fold 7 starting at $2,000 (not
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