This story comes from The Hollywood Reporter‘s upcoming AI Issue, out in April.
Authors are at their most vulnerable in the weeks leading up to the publication of a book. With little to do but wait for reviews and social media reactions, they vacillate between the manic hope that the fruit of their labor will imminently top the bestseller list and the dread that it will fall between the cracks of the attention economy and disappear into the void, which, after all, is the fate of most books. One of my fellow authors ruefully calls this nerve-wracking pre-pub period “the calm before the calm.”
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