UPDATED with more details: Netflix has raised the monthly subscription prices across its three major tiers, the second hike at the streamer since the beginning of last year.
The new pricing bumps the fee to $8.99 a month for Netflix’s Standard with Ads tier, up $1; its Standard tier now costs $2 more to $19.99 per month; while its Premium plan also went up $2, to $26.99.
The new pricing, effective as of Thursday, has been updated on the streamer’s Plans and Pricing page on its U.S. website. They go into effect immediately for new customers, and will roll out to existing subscribers over the coming weeks, the company said, depending on their billing cycles.
The streamer said the “update” to the U.S. prices “reflect improvements to our wide range of entertainment and the quality of our service.”
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