Pamela Anderson, who banned makeup from her personal life, is now taking a stand against AI models.
The veteran celebrity, who earned raves for her performance in Gia Coppola’s The Last Showgirl, has teamed with AEO’s Aerie to star in a new campaign that doubles down on the lifestyle brand’s pledge to “always keep it 100 percent real: no AI-generated bodies, no AI-generated people. Ever.” It’s an extension of Aerie’s mission that launched last October.
The campaign clip opens with Anderson’s voice as she delivers prompts to generate a female model, one that is “happier, more joyful” but “natural.” Increasingly, Anderson becomes displeased with the artificial results that appear. “Make them feel real,” she says, until the robotic models come to life and join her on the Aerie set. Because of how she’s taken a stand in her own life as it pertains to her image and
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