Global streaming subscription revenue surpassed $150 billion for the first time in 2025, with the number on track to hit $200 billion by 2030, according to new research from Ampere Analysis citing price increases and the rollout of ad-supported tiers.
The London-based research firm said global OTC revenue rose 14% last year to $157.1 billion. It’s tripled in five years from about $50 billion in 2020.
The U.S. reps the biggest chunk with 50% of the global 2025 total. Netflix is the largest contributor in the market Stateside, with revenues up by 14% in 2025 following an across-the-board price increase at the start of the year. The streamer hiked prices again last week across its three major tiers. It said the move reflects “improvements to our wide range of entertainment and the quality of our service.”
Meanwhile, share of total revenue from ad tiers has risen
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