Instagram will “substantially reduce” its reference to the Motion Picture Association‘s PG-13 rating thanks to a deal between Meta and the Hollywood trade organization. The social media platform will also add a disclaimer, marking a clear distinction between the MPA’s PG-13 rating, and its own variation.
Terms of the agreement will go into effect beginning April 15.
Late last year Meta’s Instagram announced teen accounts, including a disclosure that they would be “guided by” the PG-13 rating. The MPA was furious with the move, as it protects its film ratings system closely, and sent a cease and desist letter to Meta, calling the use of PG-13 “false and highly misleading.”
“Today’s agreement clearly distinguishes the MPA’s film ratings from Instagram’s Teen Account content moderation tools,” said Charles Rivkin, Chairman and CEO of the MPA, in a statement. “While we welcome efforts to protect kids from content that
...Keep reading this article on Hollywood Reporter.
