Inside the Snappys: Snapchat Launches Inaugural Awards Show, With Kylie Jenner, David Dobrik Among Winners

Emmy, Grammy, Oscar, Tony — Snappy?

Add it to the list. Snapchat officially launched its inaugural awards show The Snappys on Tuesday, converting its Santa Monica headquarters into a theater and party space in celebration of the platform’s top creators.

The evening — which was streamed live on Snapchat — handed out honors to influencers across entertainment, comedy, music, sports and beauty, with longtime user DJ Khaled receiving a Lifetime Achievement Award. Comedian Matt Friend served as the night’s host and Kehlani was billed to close out the evening with a special performance but did not appear, in what would become one of several bumps for the first-time ceremony.

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Guests posed on the bright yellow carpet before making their way inside for a cocktail hour and then quickly sitting down for the intimate show of a few hundred seats.

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