Just as Apple Watch has the consumer fitness market firmly in its grasp, Whoop has the athletic fitness market cornered. Google wants a piece of that pie, and the company has been quietly cooking up a screen-less Fitbit fitness band to challenge Whoop’s stronghold.
NBA star Steph Curry teased the device on social media this week, saying it will unlock a “new relationship with your health.” According to Bloomberg, Google confirmed that Curry has been “working with the team to cook up something special,” with more details coming soon.
Stephen CurryThe device appears to be a knitted gray fitness band with orange lining and feels strikingly similar to Whoop’s current offerings. However, unlike Whoop, which bundles hardware into its subscription, Google will charge separately for the hardware and include a paid subscription for advanced features.
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