Saatchi & Saatchi is moving its New Creators’ Showcase to SXSW London in a development that ends its 36-year partnership with Cannes Lions.
The move was announced as the world-renowned advertising agency opened entries for the New Creators’ Showcase 2026, which will debut at London SXSW in June as part of a new partnership with the UK SXSW spin-off.
The showcase, which has been curated and presented annually at Cannes Lions International Festival of Creativity since 1991, is a celebration of the very best in creativity, storytelling and visual innovation with previous winners including The Daniels and Jonathan Glazer.
“New Creators’ Showcase has been the highlight of my Cannes for much longer than I’ve had the privilege to curate it. We are eternally grateful to them for supporting the showcase on such an important global stage for the past three and a half decades,” said Franki Goodwin,
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