At this point, it’s almost painful to discuss the streaming landscape 10 years ago. Back then, streaming Netflix with no commercials cost $10 per month, and it wasn’t a guarantee that a new streaming service would even launch with an ad plan. Disney+ rolled out with an $7 month ad-free plan in 2019, and didn’t launch an ad-supported plan until 2022.
Things have changed dramatically in the streaming world over the past half-decade. Now, the only streaming service in the United States that doesn’t offer an ad-supported plan is Apple TV, and the price of streaming without ads has exploded as part of a concerted effort to push more customers to ad plans. A new study from Comcast on the effectiveness of different advertising methods gives needed context to that push, helping to explain why streamers so desperately want viewers on ad plans.
The key takeaway
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