Avatar: Fire and Ash (now streaming on VOD platforms like Amazon Prime Video) proved that the world may be getting a touch weary of James Cameron’s megablockbuster franchise. Sure, we don’t mind another opportunity to immerse ourselves in the singular spectacle of this vibrant alien world rendered with motion-capture tech and an impressively ambitious CGI palette, but it’s all feeling like a bit too much – and even Cameron himself sounded a bit weary upon the completion of this, the third of a proposed five films. Creatively, Fire and Ash shows some signs of repetitive wear, and the repeat business that often balloons numbers into the stratosphere apparently suffered in turn; the movie “only” grossed $1.5 billion theatrically worldwide, which won’t have anyone boo-hooing for the bankers. But that’s roughly half what the first Avatar earned in 2009, a significant dropoff made
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