Samsung has officially announced its 2026 The Frame lineup, and the most unexpected part is not a new AI feature or another design tweak. It is the fact that the 2026 The Frame Pro is cheaper than last year’s model across the same sizes. This is not something you see often, especially in premium TV refreshes.
Why this is a better deal
The Frame Pro starts at $1,999.99 for the 65-inch model, while the 75-inch model costs $2,799.99. The top-of-the-line 85-inch variant has a hefty $3,999.99 price tag. In comparison, last year’s Frame starts from $2,199 for the 65-inch model, while the 75-inch and 85-inch variants cost $3,199 and $4,299, respectively. Unless Samsung made a mistake, this means the base model is $200 cheaper, and the other two variants are $400 cheaper.
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