Amazon’s Prime Day sale is one of the biggest shopping events of the year. But for 2026, Amazon is reportedly shifting the dates of its annual sale, according to Bloomberg.
Rumors are that the online retailer is moving the event from July to June, which means you could get your hands on some incredible deals that much faster — a big win if you didn’t get everything on your wish list during the company’s Big Spring Sale. But it also leaves you less time to budget and less time for competitors to plan any concurrent sales, as many have done during past Prime Day events.
It’s possible that competitors will scramble to get ready for an earlier June date, or they may choose to continue in July,
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