SPOILER ALERT: This post contains major plot spoilers for The Drama and Good Luck, Have Fun, Don’t Die. You’ve been warned.
The marketing for the new movie The Drama depends on strategically concealing a secret about Zendaya’s character, despite the fact that this information is revealed within about 15 minutes of the film. Part of this is promotional savviness from A24; it creates an automatic intrigue around the character and story, with the backstop that the movie won’t be “ruined” to learn it ahead of time. (That is, it’s not a Sixth Sense-style twist ending.) It’s also part of the movie’s effectiveness to have the audience learn the secret alongside the movie’s other characters. Part of it, though, is purely practical, because the secret itself is alienating enough to put off the potential audience for a romance-adjacent movie starring Zendaya and Robert Pattinson. There’s no way to discuss this
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