David Gersten, whose career as a Broadway and Off Broadway press representative and marketing consultant spanned more than 30 years and included such clients as notable revivals f Jonathan Larson’s tick, tick… BOOM! and Stephen Sondheim’s Marry Me A Little as well as offbeat yet durable entertainments like Naked Boys Singing! and Tony n’ Tina’s Wedding, died today, April 6, after a brief battle with pancreatic cancer. He was 67.
The Vice-President of ATPAM (the Association of Theatrical Press Agents & Manager) and a member since 1997, Gersten became a board member of the organiation in 2001 and also served as Pension Fund Trustee and Off-Broadway Steward. His full-service boutique firm, David Gersten & Associates, provided publicity and marketing for a diverse range of clients since 2000.
Gersten worked with some of Broadway’s best and highest-profile producers, including both Alexander H. Cohen and David Merrick. He counted among
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