Gaten Matarazzo’s ‘Pizza Movie’ Directors Respond to “I’m Good Bro” Meme Mocking Film’s Marketing

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The team behind the recent Hulu feature Pizza Movie doesn’t appear to be too worried that a meme could be putting the film in a box.

Directors Brian McElhaney and Nick Kocher, known for their work as the YouTube comedy duo BriTANicK, helmed the movie that stars Gaten Matarazzo, Sean Giambrone and Lulu Wilson. During a recent Reddit AMA, the directors addressed a meme that shows two stills from the project, including one of Matarazzo screaming, and includes the seemingly dismissive caption, “I’m good bro,” in addition to laughing and head-smack emojis.

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“Um…. We’re still trying to fully comprehend it,” McElhaney said when a Reddit user asked if the meme has helped or hurt the film’s release. According to McElhaney, versions of the meme have since popped up that put a more positive spin on the movie: “Once it started turning to

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