Industry insiders know the story all too well.
Over the last few years, as Hollywood restructured to meet the demand for streaming entertainment and as major businesses saw fit to merge, the entertainment industry whittled down budgets, shed jobs and in some cases outsourced work overseas. This painful moment of contraction happened to coincide with leaps forward in generative AI like the release of ChatGPT in 2022, the same year that Netflix, and the rest of Hollywood, began shifting their streaming models to focus on profitability.
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But don’t blame generative AI for the devastating recent shrinkage in California’s creative workforce, says the latest report from the L.A.-based Otis College of Art and Design, which produces research annually encompassing the state’s film, fashion, gaming, media, advertising, arts and architecture industries.
“The pattern of job loss in terms of the types of
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