Meow Wolf, the immersive, experiential entertainment company building fantastical storytelling-led installations in cities across the U.S., has found a new CEO after a nearly year-long search.
Matthew Henick, most recently senior VP at The Trade Desk and a veteran of Deep Voodoo, Meta, Epic Games, and BuzzFeed, will lead the company, which is behind installations like Omega Mart in Las Vegas. Meow Wolf is set to open a new experience in Los Angeles later this year set in a former movie theater. It is planning an exhibition in New York in 2027.
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With Henick’s hiring, Rebecca Campbell, the former Disney executive who stepped in as interim CEO a year ago, will return to her previous role as a board member for the company.
“Matthew brings a remarkable combination of media, technology, and immersive experience leadership
at exactly the right moment for Meow
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