Privacy on the internet is more important than ever, and if you just got a new iPhone, you’ll want to take a few minutes to fine-tune your settings. Apple has made it easy to take control over who has access to your personal data by delivering a variety of anti-tracking tools, making it easy to keep your data private from apps and prying eyes.
Apple’s App Tracking Transparency feature gives Apple users a simple choice: to allow apps to track their activity or not. If you choose to opt out, Apple will prevent the app from accessing identifiers that link your device with your activity on an app, usually shared with advertisers to create targeted ads. Unless you give an app explicit permission to track you (including apps made by Apple), it can’t use your data for targeted ads, including sharing your location data, advertising ID or any other identifiers
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