A new report from YouTube reveals how the cratering of traditional U.S. studio animation and the aging of a digital-first audience may be expanding opportunities for independent digital animation.
The latest research from the company’s Culture and Trends team, “Animation’s New Wave,” highlights the artists, stories, styles, funding models, and international reach behind the current growth of animation on the platform. The findings came from interviews with creators, analyzing viewership data among 16 to 49-year-old users across the globe on the platform’s main app (not YouTube Kids), and thousands of responses from U.S.-based animation viewers ages 14 to 49 as part of a survey co-conducted with SmithGieger.
According to the report, interest in animation is global, with 50 percent of online animation fans 14 to 49 reporting that they watch animated series in languages other than their own. In the case of a Korean series like Alien Stage,
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