The Man Behind Ryan Coogler’s Audacious ‘Sinners’ Deal

As WME’s COO and head of business affairs, Dan Limerick helped engineer one of the year’s most envious deals: Ryan Coogler’s agreement with Warner Bros. for Sinners, which gave the filmmaker final cut, first-dollar gross participation and ownership of the film’s rights after 25 years.

“It was very strategic, and we spent a lot of time thinking about what was most important [for Coogler],” Limerick says. “A month before we started, we really prepared all of the terms and the way we needed the deal to work. We wanted to be particularly clear when we went to the marketplace about what it was about and why it was important, because this was a very personal story.”

Working alongside Coogler’s attorney Jonathan Gardner, manager Charles D. King and others on the filmmaker’s team, Limerick helped lock in terms that remain almost unheard of in Hollywood: Beginning in 2050, Coogler

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