David Frankel’s follow up to The Devil Wears Prada is looking like a box office fashionista all these years later — good enough, in fact, be launch the summer moviegoing season.
The movie officially came on tracking Thursday, with one leading research film predicting it could earn as much as $66 million when it opens domestically over the May 1-3 weekend. That’s a strong number for a non-family title targeting females of all ages. Generally speaking, fanboy titles mark the start of the season and, specifically, Marvel superhero pics.
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Thursday’s tracking for Lionsgate’s highly anticipated Michael Jackson biopic, Michael, also remained strong two weeks ahead of its domestic debut on April 24. Those with access to the data believe it could near or cross $60 million in its first weekend. Universal is handling the movie internationally.
From 20th Century and Disney,
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