YouTube Premium is implementing its first price hikes since 2023, lifting the monthly cost of its main plan by $2 a month to $15.99.
YouTube Premium Lite is going up a dollar to $8.99 and family plans are rising by $4 to $26.99 a month.
While YouTube more broadly has grown into a colossus mostly by being free and ad-supported, the company has gotten traction with its Premium offering. In 2025, the company announced it had surpassed 125 million subscribers to the service, which delivers ad-free videos, allows background play and offline downloads, among other benefits. YouTube Music Premium, which is now $11.99, up from $10.99, is a streaming music service comparable to Spotify or Apple Music.
The price hikes will take effect with June billing statements, customers were told in an email from the company.
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The increases
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