When it comes to smart glasses, Apple seems to be taking the road less traveled. While others have leaned on big-name eyewear brands to make their tech look fashionable, Apple appears ready to do what it does best: keep everything in-house and call it a day. Competitors have played it smart by teaming up with established eyewear giants. It makes sense. If you’re putting a camera on someone’s face, you might as well make sure it looks like something they’d already wear. Apple, however, doesn’t seem interested in that route. Instead of partnering with brands like Ray-Ban or Oakley, the company is reportedly building its own identity from scratch. Which is a bold move but also a very Apple move. This is the same company that turned wireless earbuds into a fashion statement and made smartwatches feel like personal accessories. If anyone believes it can pull off eyewear without outside help,
...Keep reading this article on Digital Trends.
