The Winter Olympics in Milan-Cortina, Italy vaulted NBCUniversal and Versant ahead of YouTube in Nielsen‘s Media Distributor Gauge report.
The breakdown by distributor, as well as the monthly Gauge look at market share for individual streaming platforms, were issued by Nielsen on Tuesday after a high-profile delay. The company had initially planned to roll out changes to the Gauge‘s methodology, only to then backtrack after client backlash, with the back-and-forth resulting in a weeks-long delay in the reports’ release.
In the February report on individual streaming platforms, which covers the period from January 26 through February 22, YouTube extended its multi-year streak at No. 1, with 12.7% of all viewing. NBCUniversal’s Peacock jumped 64% over the prior month to hit 3% of total viewing, its highest level since the Gauge launched in 2021.
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