Keeping track of various streaming subscriptions is hard, particularly considering how fragmented Hollywood content is. Viewers usually have to keep a floating inventory of several streamers at once to get access to all the content they want to watch, and keeping track of all those services can be a full-time job. New data from Hub Research shows that viewers are increasingly turning to major aggregation platforms to help solve the problem.
Key Details: Prime territory: A majority of respondents told Hub they subscribe to a streamer through Prime Video. Roku, too: Over a quarter of participants said they used Roku to aggregate streamers as well. More AI: The data shows aggregators have an opportunity to guide AI to more subscriptions. 
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Hub’s data shows that 54% of respondents to its latest survey said they subscribed to at least one additional service through Prime Video’s
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