Former Disney and Discovery LatAm exec Carolina Lightcap has partnered with three other industry vets to launch ShowUp Studios, which will major in producing content for Gen Z on YouTube and TikTok.
Lightcap runs LightCubed Media having previously had roles including President of Disney Channels Worldwide and Chief Content Officer of Discovery Latin America/U.S. Hispanic. For ShowUp Studios she has teamed with Mariano Chihade, Demián Falestchi and Federico Lauría.
ShowUp has initiated a pre-seed funding round. In the second half of the year it plans to host upfront presentations to showcase its IP to advertisers before putting shows into production.
The newly-minted label will make Gen Z-focused content using, it said, a model focused on free programming for digital platforms, supported by advertising and brand integrations.
Watch on Deadline
It has lofty ambitions, with a goal to produce over 4,500 episodes
...Keep reading this article on DEADLINE.
