Apple’s iPhone 18 Pro could end up being one of its most effective weapons next year. Though it’s not because it will be cheap, but because the competition may be getting even more expensive.
According to a Korean leaker, Apple is facing higher memory costs for the iPhone 18 series, especially on the Pro models, due to rising DRAM and NAND prices as suppliers prioritize AI server demand. Even Apple’s next chip is rumored to cost more than the generation before.
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The more interesting part of the leak is not that costs are rising. It is that Apple reportedly wants to absorb as much of that pressure as possible, rather than immediately passing it on to buyers. The company is apparently trying to
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