Banijay is a case study for how to grow into a European, and global, production powerhouse via acquisitions, most recently its deal to merge with All3Media. So, it came as no surprise that the mega-deal, unveiled in March, got a shout-out or two on Wednesday, the final day of the inaugural StreamTV Europe in Lisbon, Portugal. The occasion was a panel session entitled “Case Study: The Banijay Blueprint: Diversified Entertainment for the Future.”
Executives from across the company discussed how it has been evolving its content strategy to maintain its competitive edge in a fast-changing industry.
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“The entrepreneurial spirit sits at the core” of Banijay’s approach,” said Frederic Balmary, chief business officer at the company. “We constantly adapt, transform and diversify our business. … And creativity drives everything we do.”
Three strategic pillars, namely live experiences, digital and sports, have been
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