Live music has had quite a week. On one end, Coachella kicked off its first festival weekend with a slew of epic performances. On the other hand, Ticketmaster owner Live Nation was found guilty of monopolizing the ticket market. Still, the desire to go to concerts and experience live music persists. Now, Spotify has entered the chat.
The streaming music giant announced a new year-long partnership with the National Independent Venue Association on Wednesday, aiming to boost the independent live music scene across the US. With titans in the industry like AEG and Live Nation consolidating control over major venues across the country, the Spotify deal opens up the possibility for smaller venues — and the artists who perform there — to gain ground and thrive.
“Independent venues are the heartbeat of live music,” Rene Volker, Spotify’s senior director of live music, said in a statement. “They’re where artists take risks, build
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