In the age of generative AI, it seems like every tech company has become an AI company overnight. Creative companies aren’t immune, as Canva proved this week with the launch of what it calls Canva AI 2.0 at its annual Canva Create conference.
Canva is no stranger to AI. It’s been investing in proprietary AI design models for years and acquiring AI companies such as Leonardo to incorporate into its graphic design program. But this is the strongest sign yet that the company is betting its future on AI. Canva’s journey with AI has led to a “really significant shift,” Robert Kawalsky, global head of product, told CNET.
“We’ve actually flipped the platform on its head,” Kawalsky said. “Over the last few years, Canva was a design platform with AI tools, and it’s really now an AI platform with design tools and design capabilities as part of it.”
The new Canva AI capabilities extend
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