Paramount today held its first upfront presentation since the company last held court at Carnegie Hall in 2022. The event at the Paramount Theatre on the historic studio lot in Los Angeles, held almost a month ahead of the traditional upfront week, was the first upfront for New Paramount following the August acquisition by Skydance.
It marked the upfront stage debut for most of the presenting executives, including Paramount CEO David Ellison, who did opening remarks just a couple of hours after his appearance at CinemaCon in Las Vegas; Chief Revenue Officer Jay Askinasi; as well Chair of Direct-to-Consumer Cindy Holland, whose 18-year Netflix tenure wrapped before the streamer got into the ad business; and CBS Entertainment President Amy Reisenbach, who was promoted to the job months after Paramount Global’s last upfront presentation.
Addressing ad buyers in a formal way for the first time, Holland, in a
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