I really didn’t want to believe it, but here we are. Apple is now looking like the sensible laptop brand. Not the cool underdog. Not the affordable alternative. Apple, in 2026. The reason is not that the company suddenly became generous, but rather the rest of the competition has suddenly become so deranged that a MacBook lineup starting at $599 feels weirdly grounded.
Apple’s MacBook Neo starts at $599, while Microsoft’s own 13-inch Surface Laptop now starts at $1,199 after this month’s price hikes. This isn’t a small gap that you can ignore. Meanwhile, Apple’s MacBook Air with M5 starts at $1,099 with 16GB of memory and 512GB of storage, which looks like one of the few premium laptops still priced by human beings.
ASUS Zenbook A16 ASUSWhy Apple feels like the right choice in 2026
The big issue that is affecting
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