Google’s smart glasses ambitions might be getting a luxury makeover. Kering CEO Luca de Meo told Reuters that the Gucci owner plans to launch AI-powered smart glasses under the Gucci brand in partnership with Google in 2027.
If this is true, Gucci would become the first major luxury label to jump directly into the new wave of AI eyewear. And this wearable might not be that far away, as the reports hint at the Gucci smart glasses dropping sometime next year.
Why is Google teaming up with Gucci?
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The big reason might be pretty simple: smart glasses still need to look good if they want to go mainstream. Reuters says de Meo sees eyewear and jewelry as key growth areas for Kering, and this Google partnership fits neatly into that wider
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