Watching the NBA isn’t as simple and straightforward as it once was. We are in the first year of the NBA’s new media deal, which has had games showing up on different networks and streaming services this season and into the playoffs. With some games streaming on Prime Video and Peacock and others being broadcast on ABC, NBC and ESPN, it’s no longer as easy as flipping between a couple of channels to find a game.
For example, if you turned on your TV this week to watch the play-in tournament, you would not have found any of the games on your regular cable, satellite or live TV streaming service. Instead, you would have needed to know how to navigate your way to Prime Video, which is showing every play-in game.
Xfinity is trying to make watching NBA basketball feel less fragmented and has employed NBA All-Star Tyrese Maxey as an Xfinity
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